Editorial & claims policy.

The short version

Elixir makes no medical claims. Not on this site, not on social media, not in email — nowhere. We sell considered hardware, accessories and (soon) daily food supplements. We are not a clinic or a pharmacy, we do not diagnose or treat anything, and we write about the science of our category factually or not at all.

What we will say

When we describe the science around NAD+, we stick to what is factual and well established: what a molecule is, what role it plays in the body, what the regulatory position is in the UK, and how products should be stored, carried and cared for. Where research is early or contested, we say so. Where a question is clinical, we say that it belongs with a clinician.

If we ever attach a nutrition or health statement to a supplement ingredient, it will be wording authorised on the Great Britain nutrition and health claims register for that ingredient — the exact authorised phrasing, not a paraphrase, and nothing beyond it.

What we will never say

We do not publish cures, treatment promises, anti-ageing miracles, weight-loss outcomes, before-and-after results, dosing guidance or protocols. We do not use testimonials to imply clinical effects. We do not advertise prescription-only medicines — UK law prohibits it, and we go further than the law requires by keeping any supervised, prescriber-led programme behind an enquiry, never a basket.

Products and medicine — the boundary

Everything sold on this site is hardware, an accessory or a food supplement. Anything that is a medicine sits on the other side of a hard line: it is prescribed (or not) by an independent, licensed UK prescriber and supplied by a regulated UK pharmacy after an assessment. Elixir does not make that decision, influence it, or profit from it. Our hardware simply keeps a routine organised, protected and cool.

Our sources

When we cite science, we cite primary and authoritative sources — peer-reviewed research (PubMed-indexed journals), the European Food Safety Authority, UK regulators (MHRA, FSA) and the GB nutrition and health claims register. We link to what we rely on, and we date what we publish.

Keeping it current

Journal articles and category pages are reviewed and refreshed on a rolling basis; each carries its dates. If regulation changes, the page changes.

Corrections

If we have got something wrong, tell us via the contact page and we will review it promptly — and correct it visibly if it needs correcting. We would rather be accurate than comfortable.

Last updated: 16 August 2026.